Yogurt Precio Uno

Making private label feel playful, desirable and full of personality

Brand WorldDesign StrategyGTM AssetsPositioningVisual Identity

Precio Uno is a value-driven private label brand developed for mass retail. Page One worked on the visual development of its yogurt range, creating a system designed to feel fresh, accessible and easy to recognize on shelf.

The challenge was to create a distinctive dairy line that could compete in a highly saturated category while maintaining the simplicity and affordability expected from a private label brand.

We developed a clear visual architecture based on flavor differentiation, appetizing product imagery and strong brand recognition across the range.

A consistent and scalable packaging system that helps the yogurt portfolio stand out while maintaining a unified Precio Uno identity.

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PAGE ONE Brand Studio