STAR FRIES puts fries at the heart of the experience. We created a bold, urban identity inspired by the energy of New York and Miami.

Turn an everyday favorite into the main event, with a distinctive brand that stands out at events, in shopping malls, and across busy retail environments.

We designed a striking badge and a flexible visual system of stars, patterns, and bold black-and-yellow contrasts, brought to life across packaging, apparel, and retail kiosks.

A cohesive, versatile identity that connects the product to the retail experience and gives STAR FRIES a strong foundation for growth across locations and formats.