Tortillas Precio Uno

Bringing freshness, flavor and personality to the tortilla shelf.

Brand WorldMotion Design & EditingPortfolio Architecture

Page One developed the packaging design for the Precio Uno tortilla range, creating a fresh and contemporary identity for several product varieties.

The objective was to move the category away from generic private label codes and create packaging with more personality, appetite appeal and differentiation.

We developed a colorful visual system with expressive typography, food photography and clear flavor segmentation across the range.

A more dynamic and contemporary tortilla line designed to compete effectively on shelf while remaining accessible and easy to recognize.

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PAGE ONE Brand Studio