What was true in the beginning, runs even deeper today.

In 1992, three design pioneers, Jonathan Ford, Mike Branson, and the late Karen Welman, set out to create a new kind of design agency. They wanted to produce intelligent, imaginative, and inspiring work; work that would disrupt the industry and create timeless value and inherent desire for every brand they partnered with.

Inspired by the Ama—a remarkable group of Japanese women who have been free-diving for generations in a brave endeavour for pearls. Our name is the embodiment of a collective passion. It’s the exhilarating quest that begins with a deep dive of discovery and in the end surfaces a unique and valuable object of desire.

Today Pearlfisher continues to do just that—operating from our studios in London and New York, evolving as a multi-disciplinary, integrated global agency, our original principles guide us more than ever.

More than a name. It’s what we do; it’s who we are.