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26Oct
From timely trends to timeless icons: how brands can balance both worlds
This article originally appeared on AdWeek. The moment a brand is born, the carousel of staying “relevant” never stops turning.... -
26Oct
Inside the great egg branding crisis
A decade into its lifetime, Boy Smells is entering a new era. On Friday, the Los Angeles-based fragrance brand launched…
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26Oct
Why gen z is turning private label into a cultural flex
This article originally appeared on Glossy. A decade into its lifetime, Boy Smells is entering a new era. On Friday,…
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26Oct
Boy Smells debuted a rebrand. PerfumeTok is not happy
A decade into its lifetime, Boy Smells is entering a new era. On Friday, the Los Angeles-based fragrance brand launched…